by GARRISON, Ray H., NOREEN, Eric W., BREWER, Peter C.
fromMcGraw-Hill higher education
Grounded in the latest research and illustrated with lively current case examples, this text introduces MBA and advanced-level undergraduates to the fundamental concepts and principles of strategy.
As the long-time best-seller, Garrison has helped guide close to 2 million students through the challenging waters of managerial accounting since it was first published. It identifies the three functions managers must perform within their organizations--plan operations, control …
The last few years have shown a multitude of strategic failures, from disastrous mergers to very expensive forays into new technologies. Strategic Logic shows with clarity and rigor the root of those failures, by laying bare the logic that is behind sustained profitability. Sust…
"The past few years have shown a multitude of strategic failures, from disastrous mergers to very expensive forays into new technologies. Strategic Logic shows with clarity and rigour the root of these failures, by laying bare the logic that is behind sustained profitability." "…
"Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examp…
