If Facebook were a country, it would be the third largest in the world. Facebook accounts for one of every seven minutes spent online. More than one billion pieces of content are shared on Facebook . There's no doubt about it. Mark Zuckerberg's creation has changed the world. Li…
The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.
The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.
Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. You'll learn how to: align social c…
"Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimizati…
"Combining insights from international relations theory with institutional approaches from organization theory and public policy, this book provides a complete explanation for the adoption of Corporate Social Responsibility (CSR), showing how global norms influenced CSR adoption…
"This book explores viewpoints and research on various business enterprises from around the world in companies of all sizes and models, discussing different aspects and concerns in the global business environment such as corruption, taxation, supply chain management, and economi…
History -- Economic profile -- Political profile -- Cultural profile. "Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a …
History -- Economic profile -- Political profile -- Cultural profile. "Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a …
"Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to in…
"The Great Lockdown" is an event not seen in the last 100 years. The implications for consumer behaviors and businesses are profound. Different countries and industries are feeling different degrees of impact from COVID-19. Many industries are seeing a net negative impact due to…
