This book provides readers with a complete process for designing and developing their own reputation program, which has become a critical element for social websites.
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What do Amazon's product reviews, eBay's feedback score system, Slashdot's Karma System, and Xbox Live's Achievements have in common? They're all examples of successful reputation systems that enable consumer websites to manage and present user contributions most effectively. Th…
The purpose of this study is to explore online consumers' experiential response towards visual user-generated content in online shopping environments for fashion online shopping. The Stimulus-Organism-Response (S-O-R) framework has been widely used in online shopping environment…
Die Autoren dieses Buches diskutieren klassische und neuere Konzepte sowie theoretische und operative Ansätze zur Führung von Marken und geben einen Überblick über den aktuellen Stand der Debatten rund um das Konzept der Marke. Renommierte Wissenschaftler unterschiedlicher Diszi…
The ALA Office for Intellectual Freedom has assembled an all-star cast of writers to explore the challenges to privacy that ongoing shifts in technology have created, and how librarians can address them.
Communities have built collections of information in collaborative ways for centuries. Most recently, Wikipedia is the most prominent example of how collaborative efforts can be powerful in building massive data storage. Other global member-built media data storage examples incl…
A pandemia COVID-19 e, consequentemente a crise económica mundial é, atualmente, a temática mais debatida pelo seu impacto sem precedentes, nomeadamente na indústria hoteleira. Atendendo à importância deste setor ao nível económico e social, mas também à sua elevada competitivid…
With the introduction of the Internet, consumers have been relying heavily on the media for content. The popularity of consumer-generated content (CGC) has captured the consumer (i.e., user) as the producer, which has caused a power shift in the market from companies to consumer…