"We all know that we can't put down our sodas or our cell phones. But what if these cravings are engineered--by design? And what if these desires actually cause damage--not just to ourselves, but to our families, our friends, and our entire society? While researching the toxic i…
"We all know that we can't put down our sodas or our cell phones. But what if these cravings are engineered--by design? And what if these desires actually cause damage--not just to ourselves, but to our families, our friends, and our entire society? While researching the toxic i…
Augmented reality for food marketers and consumers' starts with an explanation of what augmented reality is and how it works. It lists the technical requirements and gives an overview of popular applications. One of the chapters focuses on augmented reality in retailing and its …
Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook prese…
Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture - music, literature, politics, economics, consumerism, race relations, gender, and more. Jan Logemann traces the transnational care…
"Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture - music, literature, politics, economics, consumerism, race relations, gender, and more. Jan Logemann traces the transnational car…
"When even everyday encounters can have precarious consequences for minorities in America, Michelle R. Dunlap offers a tapestry of how they experience shopping and the marketplace. Based on extensive interviews, Dunlap gives voice to personal narratives often unheard, offering c…
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key cons…
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key cons…
"This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key con…
"The first consumer credit bureaus appeared in the 1870s and quickly amassed huge archives of deeply personal information. Today, the three leading credit bureaus are among the most powerful institutions in modern life―yet we know almost nothing about them. Experian, Equifax, an…
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth bi…
