The Christian Right never ceases to surprise professional observers of American politics. With the Christian coalition in disarray, many expected that the movement would play less of a role in the 2004 elections. But when exit polls reported that moral values were the most commo…
The focus of this book is political management: the tactics, strategy, and techniques used by the campaigns and outside interests trying to influence the presidential campaign of 2008.
"Using case studies from Senate and House campaigns from 1946 to 1952, Bell shows how the anti-statist imagery that defined the Cold War became the political artillery that influential right-wing and business-interest groups used to discredit politicians who wanted to expand pol…
White House to Your House is a fast-paced account of contemporary media coverage of national politics during a time when the top two books on the best-seller list were by Rush Limbaugh and Howard Stern. The story begins with the 1992 election and concludes with the stunning Repu…
The SAGE handbook of political advertising
by Holtz-Bacha, Christina, Kaid, Lynda Lee
fromSage eReference
Using the 1992 presidential election as a case study, Newman reveals how the American political process has been transformed by the use of marketing techniques. He addresses issues of serious concern to the health of the political process including the role of polling, direct ma…
Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell lega…
"This second edition of the book, Televised Presidential Debates and Public Policy provides a comprehensive update on the research, production, and effects of general election debates between major presidential candidates in 1960 and 1976 through 1996. Using participant-observat…