Accounting for Value teaches investors and analysts how to handle accounting in evaluating equity investments. The book shows that valuation and accounting are much the same: Valuation is actually a matter of accounting for value. Laying aside many of the tools of modern financ…
Financial statements are the basis for a wide range of business analysis. Managers, securities analysts, bankers and consultants all use them to make business decisions. This volume provides a framework for using financial statement data in a variety of business analysis and val…
Financial statements are the basis for a wide range of business analysis. Managers, securities analysts, bankers and consultants all use them to make business decisions. This volume provides a framework for using financial statement data in a variety of business analysis and val…
Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has shown that what Michael Willmott calls "Citizen Brands" will be more commercially successful than those that do not take on boar…
