Amazon.com's visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambiti…
This book compares key strategic decisions by Sony and Samsung Electronics with respect to technology, marketing, and globalization from the mid 1990s to 2006, and then analyzes these firms' organizational process and top executives to examine the context of how those functional…
This book compares key strategic decisions by Sony and Samsung Electronics with respect to technology, marketing, and globalization from the mid 1990s to 2006, and then analyzes these firms' organizational process and top executives to examine the context of how those functional…
New Edition! More content, images, and corrected text and facts. Monochrome edition. Starting with its humble beginnings in the 1950's and ending with its swan-song, the Dreamcast, in the early 2000's, this is the complete history of Sega as a console maker. Before home computer…
DoCoMo is the high-tech division of the Nippon Telegraph and Telephone (NTT). This text tells the tale of how this company-within-a-company made a quantum leap in high-speed wireless technology - and developed "I-mode" the Internet-ready mobile system.
Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world's fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the compa…
'It might be time to change IBM's nickname from Big Blue to Black and Blue, ' wrote the New York Times in 1993 as the company once revered worldwide as the epitome of management excellence and technological prowess reported losses of $ 5.46 billion in just one quarter's trading.…
Reuters, one of the most famous names in news and media for more than a century, has suffered a dramatic reversal since the turn of the 20th century, laying off employees and experiencing a sharp decline in share price. This book examines the decline of Reuters and pinpoints its…
Based on the hugely popular cover story about Steve Jobs in Fast Company in May 2012, this is the behind the scenes account of how Steve Jobs arguably became the most famous and visionary CEO in history. Award-winning journalist Brent Schlender and veteran editor Rick Tetzeli ha…
This is a dazzling business narrative of corporate malfeasance within the boardroom of one of America's most respected companies: Hewlett-Packard, known for the integrity of its revered founders and the values embodied in The HP Way. When it was revealed in the fall of 2006 that…
How did Coca-Cola build a global empire by selling a low-price concoction of mostly sugar, water, and caffeine? The easy answer is advertising, but the real formula to Coke's success was its strategy, from the start, to offload costs and risks onto suppliers, franchisees, and th…
Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. Hisrevolutions in food service automation, franchising, shared national training and advertising have earned him aplace beside the men who founded not merely businesses but entire …
'Masters of Doom' is the true inside story of John Carmack and John Romero, co-creators of the most innovative and notoriously successful video games in history - Doom and Quake. They created an empire, ruled a multi-billion-dollar industry, and provoked a national controversy.
