An introductory textbook on visual literacy, exploring how meaning is both made and transmitted in an increasingly visual world. It is designed to introduce students to the analysis of all kinds of visual texts, whether drawings, paintings, photographs, films, advertisements, te…
This book is designed to introduce students to the analysis of all kinds of visual text, whether drawings, paintings, photographs, films, advertisements, television or new media forms. The book is illustrated with examples that range from medieval painting to contemporary advert…
"The first part of the book is concerned with differing theoretical approaches to visual analysis, and includes chapters on iconology, form, art history, ideology, semiotics and hermeneutics. The second part shifts from a theoretical to a medium-based approach and comprises chap…
At the heart of present literacy, and narrative, learning paradigms are the "literate behaviours" usually associated with aspects of learning to encode and decode print. These paradigms have been criticized for placing written and verbal language in a privileged position. Furthe…
Using visual evidence
What do we mean by 'visual evidence'? How should we interpret visual texts, and what can they tell us? Why is 'visual literacy' so important and what benefits does it offer? Visual evidence encompasses a diverse range of media, from painting, cartoons and photography, to film, t…
Using visual evidence
Using visual evidence
"Visual evidence encompasses a diverse range of media, from painting, cartoons and photography, to film, television and documentary. The central argument of this book is that visual evidence is a key to understanding both history and the present day and should not be relegated t…
What do we mean by 'visual evidence'? How should we interpret visual texts, and what can they tell us? Why is 'visual literacy' so important and what benefits does it offer? This book answers these questions.