Son yıllarda yapılan araştırmalarda, tüketicilerin tüketim davranışlarındaki en önemli motivasyonun “Haz” olduğu anlaşılmıştır. Günümüzde teknolojinin olağanüstü hızla gelişmesi, bireyleri sınırlarını kavrayamadıkları sanal yeni bir dünyaya hapsetmiştir. Bu dünya bireyleri özgür…
İnsanların kimliklerinin gelişiminde etkili olan yaşadığı çevre ve yaşadığı toplum, günümüzde birey üzerindeki bu tesirini sosyal medya ile paylaşmak durumunda kalmıştır. Sosyal medya bugün birçok deneyimin belirleyicisi olmaktadır. İnsanlar fiziksel yaşantılarına paralel olarak…
What do Amazon's product reviews, eBay's feedback score system, Slashdot's Karma System, and Xbox Live's Achievements have in common? They're all examples of successful reputation systems that enable consumer websites to manage and present user contributions most effectively. Th…
This book provides readers with a complete process for designing and developing their own reputation program, which has become a critical element for social websites.
What do Amazon's product reviews, eBay's feedback score system, Slashdot's Karma System, and Xbox Live's Achievements have in common? They're all examples of successful reputation systems that enable consumer websites to manage and present user contributions most effectively. Th…
The Social Web or ‘Web 2.0’ is focused on the interaction and collaboration between web sites users. It is credited for the existence of tagging systems, amongst other things such as blogs and Wikis. Tagging systems like YouTube and Flickr offer their users the simplicity and fr…
The advances in online technology has revolutionised online communication. As a result of new emerging web technologies virtual interactions have taken a much more interactive structure. These improvements in technology provide richer communication experiences for the users. Onl…
There has been much hype in vocational and academic circles surrounding the emergence of web 2.0 or social media; however, relatively little work was dedicated to substantiating the actual concept of web 2.0. Many have dismissed it as not deserving of this new title, since the t…
The Social Web, or Web 2.0, has recently gained popularity because of its low cost and ease of use. Social tagging sites (e.g. Flickr and YouTube) offer new principles for end-users to publish and classify their content (data). Tagging systems contain free-keywords (tags) genera…
This study examines how socio-political blogs contribute to the development of democracy in Malaysia. It suggests that blogs perform three main functions, which help make a democracy more meaningful: blogs as fifth estate, blogs as networks, and blogs as platform for expression.…
E-learning plays an important role in higher education, especially with the appearance of web 2.0. The study investigated the effects of using PBWorks, as a free web 2.0 wiki, on students' academic achievement, and students' attitudes toward collaborative learning. The study was…