This book provides answers to questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites.
"Google is certainly a useful Internet search tool for general topics, but most of the information available on the Invisible Web can't be found through Google. This book explains the value of the Invisible Web and how to access it"--
"Google is certainly a useful Internet search tool for general topics, but most of the information available on the Invisible Web can't be found through Google. This book explains the value of the Invisible Web and how to access it"--
Offers an inside look into the process of successfully developing thoughtful, innovative digital media. Using websites as case studies, each chapter introduces a different style of web project--from formalist play to social activisim to data visualization--and then includes the …
Net Works offers an inside look into the process of successfully developing thoughtful, innovative digital media. In many practice-based art texts and classrooms, technology is divorced from the socio-political concerns of those using it. Although there are many resources for me…