An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices, and shaping elections through fake story planting and misleading marketing tactic…
Still-nascent as an Internet phenomenon, blogs have paved the way for the resurrection of the world's oldest form of marketing: word-of-mouth. Firms are realizing that including promotional messages in the blog content itself may be an effective way to market their products, in …
Social media provide a democratized platform for expressing one's opinion or viewpoint. The everyday discussions that people have with their families, friends and colleagues became available through blogging services. The emergence of the blogging activity made the classic ethno…
Examining the cultural life of meida consumers, this book takes readers from Jenkin's early work defending fan culture against those who would marginalize or stigmatize it, through to his more recent writing, combating moral panic and defending Goths and gamers in the wake of th…
"Henry Jenkins's pioneering work in the early 1990s promoted the idea that fans are among the most active, creative, critically engaged, and socially connected consumers of popular culture and that they represent the vanguard of a new relationship with mass media. Though margina…
"Henry Jenkins's pioneering work in the early 1990s promoted the idea that fans are among the most active, creative, critically engaged, and socially connected consumers of popular culture and that they represent the vanguard of a new relationship with mass media. Though margina…
Essays over de rol van fans en intensieve gebruikers bij blogs en computerspellen.
Henry Jenkins's pioneering work in the early 1990s promoted the idea that fans are among the most active and socially connected consumers of popular culture. This volume maps the core theoretical and methodological issues in Fan Studies, and also charts the growth of participato…
"Henry Jenkins's pioneering work in the early 1990s promoted the idea that fans are among the most active, creative, critically engaged, and socially connected consumers of popular culture and that they represent the vanguard of a new relationship with mass media. Though margina…
