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"'Should I have a personal style? What is style? Is it right to borrow styles?" These are the most commonly asked questions from design and illustration students ... This ... attempts to answer these questions through 50 exercises and case studies of how styles are used (sometim…

GS

Graphic style lab: develop your own style with 50 hands-on exercises

by Heller, Steven

0 Type: Book

"'Should I have a personal style? What is style? Is it right to borrow styles?" These are the most commonly asked questions from design and illustration students ... This ... attempts to answer these questions through 50 exercises and case studies of how styles are used (sometim…

1W

100 ways to create a great ad

by Collins, Tim, (Timothy G.)

0 Type: Book

This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can b…