"In this ground-breaking book, Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human bra…
"The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry ex…
In this book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, sound and look of the products, affect our emotions, memories, perceptions, preferences, choices and consumption of these products. We see how creating new sensations or merely emph…
Phishing for Phools explores the central role of manipulation and deception in fascinating detail in each of these areas and many more. It thereby explains a paradox: why, at a time when we are better off than ever before in history, all too many of us are leading lives of quiet…
A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use.
"A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use."--Provided by publisher.
