The Cult of Statistical Significance shows, field by field, how "statistical significance," a technique that dominates many sciences, has been a huge mistake. The authors find that researchers in a broad spectrum of fields, from agronomy to zoology, employ "testing" that doesn't…
R for marketing research and analytics
by Chapman, Chris, McDonnell Feit, Elea
fromUse R!
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters acce…
This book explains the concepts of statistics in plain language first, before addressing the math. Each formula within the text has a step-by-step example to demonstrate the calculation so students can follow along. Only those formulas that are important for final calculations a…
Discover everything you need to succeed in business statistics class. Managerial Statistics: a case-based approach walks you through the topic using relevant examples and applications. And with numerous Harvard Business School cases and end-of-chapter review tools, you'll master…
