world

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Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

Globalism is often discussed using abstract terms, such as 'networks' or 'flows' and usually in relation to recent history. Global Design History moves us past this limited view of globalism, broadening our sense of this key term in history and theory. Individual chapters focu…

Journeys

Journeys

by Morris, Jan

0 Type: Book

Descibes a succession of journeys undertaken in the early 1980s, some to places far away and exotic, some to places more familiar. Whether writing about Aberdeen or Shanghai, Morris captures the flavour of the places she visits with wit and perceptiveness.