"This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying ben…
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"This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying ben…
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgements -- 1. Introduction -- Event bidding: Why do it? -- Who bids for what? -- The need for an event bidding book -- Guiding research questions and structure of the book -- References -- PART …
Bidding contests for sporting and cultural events are attracting increasing media and public attention. Yet, despite the cost, size, and scale of these bidding contests, relatively little academic attention has been paid to the strategies and tactics used to develop successful b…
"Bidding contests for sporting and cultural events are attracting increasing media and public attention. Yet, despite the cost, size and scale of these bidding contests, relatively little academic attention has been paid to the strategies and tactics used to develop successful b…
Cities and regions around the world increasingly capitalise on a series of events aimed at optimising their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among …
Cities and regions around the world increasingly capitalise on a series of events aimed at optimising their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among …
