This research examines and compares crucial factors affecting consumer acceptance of Internet banking services in the developed (the United States and Australia) and developing (Malaysia) countries with consideration the cultural differences. It also investigates the effect of k…
"3" Result
Sort By:
The contribution of this study based on the development of a cross-cultural universal framework, which is moderated by the culture dimension (uncertainty avoidance) and examines the factors influencing the individuals’ attitudes and behaviour and, ultimately, the individuals’ lo…