Thesiss

Consumer value is an important determinant of consumers’ post-use behaviour, for example satisfaction, repeat purchase and word of mouth. The existing research mainly looks at the factors associated with the product and service providers to improve consumer value. Few studies on…

The nature of high-street fashion brands amongst female adolescents is a combined set of fast fashion movements and early adopter demands within a compressed timeframe. This research has investigated the need for a communication plan to appropriately deliver the brand message fo…

Despite U.S. Census data reporting rapid Latino population surges across the United States since 1970, the vast majority of Latino Catholics chose not to enroll in Catholic schools, raising a question of why Latinos did not choose, or value, the Catholic school experience for th…