Still-nascent as an Internet phenomenon, blogs have paved the way for the resurrection of the world's oldest form of marketing: word-of-mouth. Firms are realizing that including promotional messages in the blog content itself may be an effective way to market their products, in …
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Social media provide a democratized platform for expressing one's opinion or viewpoint. The everyday discussions that people have with their families, friends and colleagues became available through blogging services. The emergence of the blogging activity made the classic ethno…