Thesiss

Early adulthood is a time when young adults struggle with accepting or rejecting their ancestral roots as they attempt to develop a positive sense of self. Nigerian-American adults, in particular, struggle with the integration of immensely different elements of Eastern and Weste…

This thesis examines the antecedents of felt ethnicity (i.e. how one feels towards one’s ethnic identity) within a sample of bicultural individuals living in Hawaii, and secondly investigates the relationship between felt ethnicity and purchasing intentions for products in two d…