With more consumer product companies analysing the requirements for successful entry into African markets, the main factors they seek to determine are concerned with understanding the African consumer, so that these companies are enabled to provide products and services that rel…
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Technology and the development of the Internet has led to greater awareness among organisations of the role the Internet can play in improving services through online channels. Banks, financial institutions and the relevant government authorities in the Kingdom of Saudi Arabia (…
Purpose Ethical elaboration is an aspect of product involvement and this research examines the relationship between involvement and ethical consumption providing a more holistic understanding of ethical decision-making. This paper identifies antecedents of both low and high inv…
Recently, many studies have detailed how consumer perceptions and experiences affect attitudes and behaviours towards web service quality and e-satisfaction. Controversy arises when it comes to luxury brands. Luxury brands associate themselves with the concept of exclusivity and…
Marketing research indicates a robust industry for luxury brands with ever-increasing consumer demand. However, studies indicate no correlation between the booming luxury industry and the value of luxury as perceived by the consumers. Against the backdrop of growth in this indus…
For the last several years a great deal of research has been carried out under the general heading of Consumer Behaviour. Researchers are studying consumer purchasing behaviour in all of its many facets and a great deal of additional highly useful information has become availabl…
The information age and the information society have become dominant features in thenewm illennium.H owever,t heset ermsa reo ften referredt o with the youngerg enerationsin mind,n eglectingth e older andm oree xperiencemd emberso f our society.This thesis focuses on the 'Grey M…
This is a multidisciplinary information systems thesis with a strong sociological focus. Theoretically it uses the technical concerns of human-computer interaction as the background to consider the separate theories of consumer decision-making and the diffusion of innovations. E…
In this thesis, I investigate permanence through exploring tattoo consumption in terms of the social-historical context of being tattooed. The analysis is based on four years of data collection adopting a grounded theory approach. I present an analysis of how permanence occurs i…