This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.
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This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.
This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.
This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.
"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This re…
In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a fra…
In "Marketing Today's Academic Library", Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a f…
In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users m…