"Created for staff who want to ensure success with a technology project that may consume a significant part of the library's budget, author and IT manager Karen Knox deconstructs an entire project implementation, from planning to evaluation, examining each step"--Page 4 of cover.
Contributed articles presented at a workshop held in 1994.
This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.
"Will the emerging global information infrastructure (GII) create a revolution in communications equivalent to that wrought by Gutenberg, or will the result be simply the evolutionary adaptation of existing behavior and institutions to new media? Will the GII improve access to i…