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Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. This study of mass culture dissemination in a post-hippie, television-obsessed nation delivers a…

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages of their 60s counterparts. This text provides a study of mass culture dissemination in a post-hippie, television-obsessed nation.