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A reader in marketing communications
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Type: Book
Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages of their 60s counterparts. This text provides a study of mass culture dissemination in a post-hippie, television-obsessed nation.
"Undergarments have long given shape to the clothed female form while also shaping our understanding of femininity. Fields charts the changes in both the design of these garments and the meaning of intimate apparel in America by closely examining the history of specific garments…
"Principles of Advertising: A Global Perspective, Second Edition, updates the classic first edition of this exceptional classroom resource. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that is essential for keeping up with the cha…
The writer behind the popular blog GapingVoid delivers edgy and humorous advice on maximizing creativity in a world that often thwarts it.
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online n…
"Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us. Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communica…
Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communica…
