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Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focus…
Advertising: principles & practice
by Mitchell, Nancy, Wells, William, Moriarty, Sandra
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Type: Book
For introductory courses in Advertising. Moriarty teaches students about effective marketing.
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING…
Explore all aspects of marketing communications, from time-honoured methods to the newest developments in the field backed by the latest research, data and analytic techniques. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sale…
Le seul ouvrage québécois de niveau collégial sur la conception, la gestion et la réalisation d'une campagne de communication. De la détermination des objectifs de communication à la création d'un message ciblé, ce livre explique les étapes et les méthodes à suivre pour mettre e…
Communication marketing poursuit, au fil des éditions, un objectif ambitieux : initier les étudiants à un domaine en constante évolution. De nos jours, il existe une foule de médias qui rivalisent tous pour capter l'attention des consommateurs ou des citoyens : la publicité et l…
'Contemporary Advertising' looks at the evolution of advertising, the scope of advertising, gathering information for advertising planning, planning media strategy, using print media, and much more.