Advertising: principles and practice
by Mitchell, Nancy, Wells, William, Moriarty, Sandra
Advertising: principles & practice
by Wells, William, Moriarty, Sandra E., Burnett, John
This introduction to both the theory and practice of advertising provides important insights into how advertising is done.
For introductory courses in Advertising. Moriarty teaches students about effective marketing.
Advertising: principles & practice
by Mitchell, Nancy, Wells, William, Moriarty, Sandra
Advertising: principles & practice
by Mitchell, Nancy, Wells, William, Moriarty, Sandra
For introductory courses in Advertising. Moriarty teaches students about effective marketing.
This introduction to both the theory and practice of advertising provides important insights into how advertising is done.