In the mid-1970s, the Cold War had frozen into a nuclear stalemate in Europe and retreated from the headlines in Asia. As Geral Ford and Jimmy Carter fought for the presidency in late 1976, the superpower struggle overseas seemed to take a backseat to more contentious domestic i…
In the mid-1970s, the Cold War had frozen into a nuclear stalemate in Europe and retreated from the headlines in Asia. As Geral Ford and Jimmy Carter fought for the presidency in late 1976, the superpower struggle overseas seemed to take a backseat to more contentious domestic i…
In the mid-1970s, the Cold War had frozen into a nuclear stalemate in Europe and retreated from the headlines in Asia. As Gerald Ford and Jimmy Carter fought for the presidency in late 1976, the superpower struggle overseas seemed to take a backseat to more contentious domestic …
In the mid-1970s, the Cold War had frozen into a nuclear stalemate in Europe and retreated from the headlines in Asia. As Geral Ford and Jimmy Carter fought for the presidency in late 1976, the superpower struggle overseas seemed to take a backseat to more contentious domestic i…
Advertising: principles and practice
by Mitchell, Nancy, Wells, William, Moriarty, Sandra
This introduction to both the theory and practice of advertising provides important insights into how advertising is done.
For introductory courses in Advertising. Moriarty teaches students about effective marketing.