Advertising

Advertising

by Moriarty, Sandra E., (Sandra Ernst)

Type Book
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This introduction to both the theory and practice of advertising provides important insights into how advertising is done.

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Title Statements

  • Full title :Advertising.

Summary

This introduction to both the theory and practice of advertising provides important insights into how advertising is done.

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Edition Statements

  • Publication Date:2008.
  • Edition:8th ed

Publication Statements

Notes

Previous edition: published as by William Wells, John Burnett, Sandra Moriarty. Upper Saddle River, N.J.: Pearson Prentice Hall, 2006.

The Physical Object

  • Description:pages cm

Edition Identifiers

  • ISBN:9780135009383, 0135009383, 9780132224154, 0132224151
  • oclc:ocn183915361
  • Dewey Decimal:659.1

Subjects

advertising

Writers

Moriarty, Sandra E., (Sandra Ernst) Mitchell, Nancy Wells, William

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