Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collec…
by Young, Miles, Ogilvy, David, Ogilvy & Mather
"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best colle…
This is the definitive guide to advertising from the most influential and successful adman of all time - David Ogilvy - who founded an agency which is now an international giant.
A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
"A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry."--Proporcionado por la editorial.
"A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry."--Proporcionado por la editorial.