From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Y…
David Ogilvy's book Ogilvy on Advertising became an instant industry classic in the 1980s. He dispelled myths surrounding the ad business and showcased work he admired, including his own. His philosophy led his successors, including the author, former Ogilvy chairman Miles Young…
Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collec…
Dès sa publication dans les années 1980, le livre de David Ogilvy, Ogilvy on Advertising, s'est imposé comme une référence chez les publicitaires. Sa philosophie a conduit ses successeurs, dont l'ancien dirigeant de l'agence Ogilvy, Miles Young, à considérer les médias numérique…
"From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles …
by Young, Miles, Ogilvy, David, Ogilvy & Mather
"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best colle…