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Reputation management
by Helm, Sabrina, Liehr-Gobbers, Kerstin, Storck, Christopher
fromManagement for Professionals
0
Type: Book
Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balanc…
