This edited book examines the application of blockchain technology and machine learning algorithms in various healthcare settings. This book covers the basic concepts of Blockchain and Machine Learning, and explores these issues with an eye on improving clinical outcomes and imp…
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This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand yo…