"This reference text addresses real operation management problem in the thrust areas like health care sector, energy management sector, and industry 4.0. It discusses recent advances and trends in developing the data driven operation management based methodologies, big data anal…
"Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivar…
As an owner of a business or a manager, you will deal with numbers of various types. This book is written for those who may be responsible for, or are generally interested in, the activities of organizations but do not have the knowledge to interpret the financial information th…
Big data applications in industry 4.0
"Industry 4.0 is the latest technological innovation in manufacturing with the goal to increase productivity in a flexible and efficient manner. Changing the way in which manufacturers operate, this revolutionary transformation is powered by various technology advances including…
In today's fast growing digital world, the web, mobile, social networks and other digital platforms are producing enormous amounts of data that hold intelligence and valuable information. Correctly used it has the power to create sustainable value in different forms for business…
In today's fast growing digital world, the web, mobile, social networks and other digital platforms are producing enormous amounts of data that hold intelligence and valuable information. Correctly used it has the power to create sustainable value in different forms for business…
In today's fast growing digital world, the web, mobile, social networks and other digital platforms are producing enormous amounts of data that hold intelligence and valuable information. Correctly used it has the power to create sustainable value in different forms for business…
Getting clean data to reveal insights is essential, as directly jumping into data analysis without proper data cleaning may lead to incorrect results. This book shows you tools and techniques that you can apply to clean and handle data with Python. You'll begin by getting famili…
Getting clean data to reveal insights is essential, as directly jumping into data analysis without proper data cleaning may lead to incorrect results. This book shows you tools and techniques that you can apply to clean and handle data with Python. You'll begin by getting famili…
Basic statistical background -- The screening phase -- Product development and optimization -- Other topics in product development and optimization -- Product validation -- Consumer voice. "Statistical Toolbox for Industrial Applications and Product Development aims to be a ref…
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand yo…
Business is the act of doing something productive to serve someone's needs, and thus earn a living, and make the world a better place. Business activities are recorded on paper or using electronic media, and then these records become data. There is more data from customers' resp…
Data science and analytics have emerged as the most desired fields in driving business decisions. Using the techniques and methods of data science, decision makers can uncover hidden patterns in their data, develop algorithms and models that help improve processes and make key b…
Introduction to data visualization and characterization -- Random vectors and the multivariate normal distribution -- Explaining covariance structure : principal components -- Linear model for numerical and categorical response variables -- Linear mixed effects model -- Diagnosi…