On the Internet, "information wants to be free". This memorable phrase shaped the online business model, but it is now driving the media companies on whom the digital industry feeds out of business. In Free Ride, Robert Levine narrates an epic tale of value destruction and chart…
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This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.-Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offe…
The modern human animal spends upwards of 11 hours out of every 24 in a state of constant consumption. Not eating, but gorging on information ceaselessly spewed from the screens and speakers we hold dear. Just as we have grown morbidly obese on sugar, fat, and flour--so, too, ha…
This title offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, it is the perfect…
What does it mean that we can be reached on our mobile phones wherever we are and at all times? What are the cultural consequences if we are informed about & lsquo;everything and anything important & rsquo; via television? How are our political, religious and ethnic belongings i…
IPolitics provides a current analysis of new media's effect on politics. Politicians rely on Twitter, Facebook, and YouTube to exercise political power. Citizens around the world also use these tools to vent political frustrations, join political groups, and organize revolutions…
A Short History of the Modern Media presents a concise history of the major media of the last 150 years, including print, stage, film, radio, television, sound recording, and the Internet. Offers a compact, teaching-friendly presentation of the history of mass media Features a d…
Media is everywhere but is often a poor source of information. Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass co…
The popular media often presents a negative picture of young people and technology. From addiction to gaming, the distractions of the Internet, to the risks of social networking, the downsides of new technology in the lives of teenagers are often over-blown. Teenagers and Techno…
No one has failed to notice that the current generation of youth is deeply-some would say totally-involved with digital media. Professors Howard Gardner and Katie Davis name today's young people The App Generation, and in this spellbinding book they explore what it means to be "…
How do digital media (mobile phones, GPS, iPods, portable computers, internet, virtual realities, etc.) affect the way we perceive, inhabit and design space? Why do architects traditionally design, draw and map the visual, as opposed to other types of sensations of space (the so…
