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Presenting India's rich popular cultural traditions, this book includes chapters, which provide insights into various aspects of the social, cultural, economic and political diversity of a globalised India.

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. The Sixth Editi…

Media is everywhere but is often a poor source of information. Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass co…