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Successful innovation demands more than a good strategic plan; it requires creative improvization. Much of the "serious play" that leads to breakthrough innovations is increasingly linked to experiments with models prototypes and simulations. In this text the author argues that…
Innovation studies: Evolution and future challenges
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Type: Book
Innovation is increasingly recognized as a vitally important social and economic phenomenon worthy of serious research study. Firms are concerned about their innovation ability, particularly relative to their competitors. Politicians care about innovation, too, because of its pr…