"The diffusion and rapid evolution of new communication technologies has completely reshaped media and politics. But who are the new power players? Written by a leading scholar in the field, The Hybrid Media System is a sweeping and compelling new theory of how political communi…
"In an ideal world, journalists act selflessly and in the public interest regardless of the financial consequences. However, in reality, news outlets no longer provide the most important and consequential stories to audiences; instead, news producers adjust news content in respo…
"In an ideal world, journalists act selflessly and in the public interest regardless of the financial consequences. However, in reality, news outlets no longer provide the most important and consequential stories to audiences; instead, news producers adjust news content in respo…
"In an ideal world, journalists act selflessly and in the public interest regardless of the financial consequences. However, in reality, news outlets no longer provide the most important and consequential stories to audiences; instead, news producers adjust news content in respo…
Using a comparative approach, this book examines how political communication and the mass media have played an important role in the consolidation of democratic institutions.
Change: technology, economic implications, and consumer behaviors. New media: new technology, new ideas or new headaches / Suzy Smith and John Allen Hendricks -- Media management: the changing media industry and adaptability / Mary Jackson Pitts and Lily Zeng -- DVRs and the emp…
Diese erste Einführung in die betriebswirtschaftlichen Grundlagen der Medienwirtschaft richtet sich insbesondere an Studenten und Praktiker mit Schwerpunkt Medienwissenschaft oder Publikations- und Kommunikationswissenschaft. Im einzelnen wird ein Medienunternehmen aus vier Pers…
"The media are in crisis. Not only the print press but the entire news production chain. Faced with growing competition and inexorably declining advertising revenue, newspapers, radio and TV news operations, and pure Internet players are all in search of a new model. Based on an…
