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Social marketing
by Eagle, Lynne, Dahl, Stephan, Bird, Sara, Hill, Susie, Spotswood, Fiona, Tapp, Alan
0
Type: Book
Social marketing
by Eagle, Lynne, Dahl, Stephan, Bird, Sara, Hill, Susie, Spotswood, Fiona, Tapp, Alan
0
Type: Book
Social marketing
by Eagle, Lynne, Dahl, Stephan, Bird, Sara, Hill, Susie, Spotswood, Fiona, Tapp, Alan
0
Type: Book
This text explores the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. It provides critical analysis of the origins of social marketing as…
The Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing, whilst taking a thorough refreshment of the cases, examples and the literature. It offers a critical eva…
The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.
Marketing, while essential to organisational success, is not without its criticisms. These range from fostering materialism and unsustainable consumption patterns. Advertising to young and vulnerable consumers, promoting potentially harmful products, overlooking cross-cultural i…
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of i…
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of i…
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. -- Provided by publisher