Social marketing
by Eagle, Lynne, Dahl, Stephan, Bird, Sara, Hill, Susie, Spotswood, Fiona, Tapp, Alan
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Type: Book
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Social marketing
by Eagle, Lynne, Dahl, Stephan, Bird, Sara, Hill, Susie, Spotswood, Fiona, Tapp, Alan
0
Type: Book
Social marketing
by Eagle, Lynne, Dahl, Stephan, Bird, Sara, Hill, Susie, Spotswood, Fiona, Tapp, Alan
0
Type: Book
This text explores the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. It provides critical analysis of the origins of social marketing as…