Combining papers on marketing communications with commentary and overviews from the editors, case studies and student question and answer sections, this text provides a global perspective on this topical subject.
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Social marketing
by Eagle, Lynne, Dahl, Stephan, Bird, Sara, Hill, Susie, Spotswood, Fiona, Tapp, Alan
0
Type: Book
Social marketing
by Eagle, Lynne, Dahl, Stephan, Bird, Sara, Hill, Susie, Spotswood, Fiona, Tapp, Alan
0
Type: Book
Social marketing
by Eagle, Lynne, Dahl, Stephan, Bird, Sara, Hill, Susie, Spotswood, Fiona, Tapp, Alan
0
Type: Book
This text explores the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. It provides critical analysis of the origins of social marketing as…
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make informed (i.e. healthy) choices regarding diet, lifestyle and health relat…
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make 'informed'(i.e. healthy) choices regarding diet, lifestyle and health rela…
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make informed (i.e. healthy) choices regarding diet, lifestyle and health relat…
Marketing, while essential to organisational success, is not without its criticisms. These range from fostering materialism and unsustainable consumption patterns. Advertising to young and vulnerable consumers, promoting potentially harmful products, overlooking cross-cultural i…
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of i…
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. -- Provided by publisher