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From the ancient rhetoric of Aristotle to political speeches today, this new edition of Persuading People investigates and illuminates the art of persuasion. Starting with basic theory, the authors go on to analyse the rhetorical composition of different kinds of texts, from poe…
From the ancient rhetoric of Aristotle to political speeches today, this new edition of Persuading People investigates and illuminates the art of persuasion. Starting with basic theory, the authors go on to analyse the rhetorical composition of different kinds of texts, from poe…
This collection of papers by William J. McGuire reports research on the phenomenal self, revealing how we selectively perceive ourselves and other complex stimuli in terms of distinctive or atypical features, often noticing what is missing rather than what is there. The content,…
This book concentrates on argumentation as it emerges in ordinary discourse, whether the discourse is institutionalized or strictly informal. Crucial concepts from the theory of argumentation are systematically discussed and explained with the help of examples from real-life dis…
Part of the "Smart Skills" series, "Persuasion" offers all you need to know to get the most out of your business operations. With the current global economic crisis excellent persuasion skills have become invaluable as businesses now more than ever must maximise every opportunit…
Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Met…
One of the most difficult things students within higher education have to learn is how to argue. Packed with exercises, examples and case studies, this book aims to address this problem