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Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotion…
Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands. Sales of private labels (those owned, sold and distributed by retailers) grew globally 15…
Grocers is an in-depth examination of the rise of the major supermarkets. The authors assert that retailers, managers and students can all learn from the trailblazing companies which have led the way in the area of competencies, competitive strategies, marketing, internationaliz…
New and revised edition of Logistics and Retail Management. Retailers have recognized the need to have more involvement in supply chains and noted that benefits can be achieved in both service levels and cost reduction. This book brings together research, ideas and experience of…
Are you ready to take your business to the next level? If you've got a product to sell there's only so much growth you can sustain by selling directly to end users. The ultimate key to really developing your business into a bigger enterprise is to get it sold by retailers. But h…
Learn how to BE a retail champion! All the knowledge and skills you need to make your retail business a scalable, saleable enterprise.The Retail Champion 10 steps to retail success is aimed at every small retailer who is serious about growing their business. Clare Rayner, who is…
Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspect…
This publication, which is based on the unique methodology and tools developed for the World Bank Institute/Harvard School of Public Health Flagship Course on Health System Reform and Sustainable Financing, provides a powerful set of resources to help policy makers better naviga…
Are discount chains responsible for 'sellout' of the classical city? What kind of city do they endorse and what forms of urbanization do they really engender? Can planning practices still intervene to steer the course of urban development? How can concepts of sustainable archite…
Konsumenten wählen im Zuge der Digitalisierung immer öfter Subskriptionen bzw. Abonnements, um ihre Einkäufe zu automatisieren. Im Mittelpunkt des essentials von Severin Friedrich Bischof und Thomas Rudolph stehen Subskriptionen für Konsumgüter, die von Konsumenten in der Vergan…