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Turn prospects into buyers with a powerful emarketing strategy! "Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success." David Meerman Scott, bestsel…

In the highly lucrative B2B complex sale, marketers are increasingly being pressured to deliver results during the lengthy sales process. Ardath Albee explains how to create and use online content and communication strategies to catch and hold the attention of prospects to the d…

In the highly lucrative B2B complex sale, marketers are increasingly being pressured to deliver results during the lengthy sales process. Ardath Albee explains how to create and use online content and communication strategies to catch and hold the attention of prospects to the d…

Turn prospects into buyers with a powerful emarketing strategy! "Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success." David Meerman Scott, bestsel…

"Web 2.0 has reshaped the role of marketing in the Complex Sales process. Because prospects now have instant access to information about your company and its products-and your competitors-they can make buying decisions without ever communicating with you. Doing what you've alway…