Through ongoing research into students' workflows and preferences, Ingram/LaForge/Avila/Schwepker/William's SELL, 6th Edition from 4LTR Press offers multiple options including an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience-al…
Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for cap…
Translates the lessons of storytelling in business into economic and leadership success. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, STORYNOMICS demonstrates how original storytelling delivers results that surpass tradit…
Potential and current customers want to be listened to, validated, and have a platform to be heard--especially online. This book shows marketers how to create a mindset and systems that perpetually attract the right customers
How to build lasting connections through meaningful communication Developing successful relationships is critical to our success in both our personal and professional lives. The Power of Understanding People shows you how to establish and develop extremely effective relationship…
Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and aut…
Turn prospects into buyers with a powerful emarketing strategy! "Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success." David Meerman Scott, bestsel…
"Why customer retention is the new acquisition? If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different?"--So says Joseph Jaffe, bestselling author of "Life After the 30-Second Spot" and "Join the …
Social networking plus small business is a slam dunk! "Small Business Smarts: Building Buzz with Social Media" explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice…
The digital landscape has changed buyers'' habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Sellingprovides a practical, step-by-step outline for harnessing the s…
This text gives salespeople who did not plan on a sales career a blueprint for dramatically improving their sales skills and results. It guides the reader through every aspect of the selling process and offers plenty of techniques to outpace others in the business of selling.
