Imagine, if you can, the world of business without corporate strategy. Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a larg…
Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7 th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world …
This volume draws upon logic in order to evaluate strategic plans. It begins with an explanation of the elements of logic and how these can be applied to basic decisions, develops a framework for the analysis of company strategic development, including themes such as globalizati…
This text examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environ…
How "Aha!" really happens. When do you get your best ideas? You probably answer "At night," or "In the shower," or "Stuck in traffic." You get a flash of insight. Things come together in your mind. You connect the dots. You say to yourself, "Aha! I see what to do." Brain science…