The first practitioner-focused, business-driven guide to creating, managing, applying, and profiting from digital analytics. **Relentlessly focused on creating economic value -- not on technology, software, or vendors*Brings together best practices and examples for all aspects o…
"This book documents high-quality research to empower businesses to derive intelligence from social media sites, allowing businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities."
