Using web analytics in the library
by Marek, Kate, ALA TechSource
fromLibrary technology reports
0
Type: Book
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Using web analytics in the library
by Marek, Kate, ALA TechSource
fromLibrary technology reports
0
Type: Book
In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively.
"While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization's online performance. You can become an "acti…
This guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and o…
Learn to harness the full power of Google Analytics. Clifton shows you analytics that are advanced enough to give you all the crucial decision-making insights, yet simple enough to digest and quickly implement in a clever way.
Sams teach yourself Google Analytics in 10 minutes
0
Type: Book