"One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and…
The new updated edition of the complete guide to the creative processes behind successful advertising design. The Second Edition of Advertising by Design has been developed and greatly expanded. It remains the most comprehensive text on creative concept generation and designing …
'The politics of design' explores the cultural and political context of the typography, colours, photography, symbols, and information graphics that we use every day. Exploring subjects like cultural appropriation, misrepresentation, misinformation, intercultural communication, …
Im späten 19. Jahrhundert setzte die neu erfundene Bildreklame alles in Szene - Bilder bewarben Massenprodukte und erfuhren erstmals selbst massenhafte Verbreitung. Vor allem Bilder "exotischer" Körper, mit denen für Produkte wie Kaffee oder Kakao geworben wurde, dienten als vis…
Inventing Buffalo Bill's Wild West. The art of Buffalo Bill's Wild West, William F. Cody, and the American West -- Advertising the Wild West : Cody and Cooke -- The Wild West Company and commercial printers -- Visualizing Buffalo Bill's Wild West. The visual culture of the Wild …
"The Poster: Art, Advertising, Design, and Collecting, 1860s-1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues…
"The Poster: Art, Advertising, Design, and Collecting, 1860s-1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues…
"Since 1872, when traveling salesman Aaron Montgomery Ward realized he could eliminate the middleman and sell goods directly to his customers, Americans have had an ongoing love affair with the mail-order catalog, one which continues undiminished even in today's online world. Th…
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illust…
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illust…