Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illust…
Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media. [It provides:] practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful finished …
by Chermayeff, Ivan, Haviv, Sagi, Geismar, Tom